Our Story

Creating FORM's game-changing swim experience

FORM CEO Dan Eisenhardt smiling sitting on a bench outside, against a concrete wall, wearing a blue shirt

Who We Are

FORM’s founder and CEO, Dan Eisenhardt, swam competitively for 14 years before starting his career as a sports technology entrepreneur. Before FORM, he co-founded and ran Recon Instruments, which shipped the world's first smart eyewear for sports and was acquired by Intel in 2015. At FORM, Dan is joined by a team of industry leaders with decades of combined expertise in sports eyewear design, activity-tracking algorithms, and augmented reality optics.

a swimmer with swim goggles and swim cap on head

The Evolution of Swimming

At FORM, we're driven by our collective belief that swimming can be so much more than what it's been. Creating the FORM Smart Swim Goggles was never the end goal—it was only the beginning. Now, swimmers at any skill level can be guided and motivated through an immersive swimming experience with real-time metrics and Workouts.

Swimmers First

Created by swimmers for swimmers. We work with expert coaches and swimmers at different skill levels through every stage of development.
Guided Workouts

Our swim workouts were written by coaches with over 30 years of experience coaching swimming at all levels—from beginners to the Olympic level.
Stay Focused

We aren't afraid of throwing out good ideas so we can execute on great ones.
Game-changing Innovations

We believe in doing things nobody has ever done before. That’s kind of our thing.