Our Story

Creating FORM's game-changing swim experience
FORM CEO Dan Eisenhardt smiling sitting on a bench outside, against a concrete wall, wearing a blue shirt

Who We Are


FORM’s founder and CEO, Dan Eisenhardt, swam competitively for 14 years before starting his career as a sports technology entrepreneur. Before FORM, he co-founded and ran Recon Instruments, which shipped the world's first smart eyewear for sports and was acquired by Intel in 2015. At FORM, Dan is joined by a team of industry leaders with decades of combined expertise in sports eyewear design, activity-tracking algorithms, and augmented reality optics.

Swimmer following workout instructions to do a warm-up set of 200m wearing form swim goggles

The Evolution of Swimming


At FORM, we're driven by our collective belief that swimming can be so much more than what it's been. Creating the FORM Smart Swim Goggles was never the end goal—it was only the beginning. Now, swimmers at any skill level can be guided and motivated through an immersive swimming experience with real-time metrics and Workouts.

Our Process and Expertise

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  • Swimmer underwater in a pool wearing Form swim goggles

    Swimmers First

    Created by swimmers for swimmers. We work with expert coaches and swimmers at different skill levels through every stage of development.

  • Canadian olympic swimmer in a pool wearing form swim goggles

    Guided Workouts

    Our swim workouts were written by two-time Olympian Scott Dickens and Cory Beatt, who has over 30 years of experience coaching swimming at all levels.

  • Swimmer on pool deck wearing FORM goggles

    Stay Focused

    We aren't afraid of throwing out good ideas so we can execute on great ones.

  • Swimmer smiling and celebrating at the edge of the swim lane wearing form swim goggles

    Game-Changing Innovations

    We believe in doing things nobody has ever done before. That’s kind of our thing.

Details

Free Carbon Neutral Shipping
We offer free shipping to Canada when purchasing a FORM Membership.

In an effort to reduce our carbon footprint, we offset 100% of our carbon emissions.

30-Day Worry-Free Returns
We're confident that you'll have a game-changing swim experience with your FORM goggles. If you're not satisfied with your FORM goggles, you can return within 30 days of the ship date. We offer free return shipping in the U.S. and Canada.

Warranty
Premium design and high quality features like chemical-resistant anti-fog coating and FDA-certified silicone eye seals. FORM goggles come with a one-year warranty, so you can swim worry free.