Our Story
Creating FORM's game-changing swim experience
Who We Are
FORM’s founder and CEO, Dan Eisenhardt, swam competitively for 14 years before starting his career as a sports technology entrepreneur. Before FORM, he co-founded and ran Recon Instruments, which shipped the world's first smart eyewear for sports and was acquired by Intel in 2015. At FORM, Dan is joined by a team of industry leaders with decades of combined expertise in sports eyewear design, activity-tracking algorithms, and augmented reality optics.
Our Mission
The Evolution of Swimming
At FORM, we're driven by our collective belief that swimming can be so much more than what it's been. Creating the FORM Smart Swim Goggles was never the end goal—it was only the beginning. Now, swimmers at any skill level can be guided and motivated through an immersive swimming experience with real-time metrics and Workouts.
Our Process and Expertise
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Swimmers First
Created by swimmers for swimmers. We work with expert coaches and swimmers at different skill levels through every stage of development.
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Guided Workouts
Our swim workouts were written by coaches with over 30 years of experience coaching swimming at all levels—from beginners to the Olympic level.
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Stay Focused
We aren't afraid of throwing out good ideas so we can execute on great ones.
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Game-changing Innovations
We believe in doing things nobody has ever done before. That’s kind of our thing.
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Free Holiday Returns until
January 31, 2023 -
Free Carbon Neutral Shipping
Learn More -
2-Year Warranty
Details
Free Holiday Returns until January 31, 2023
We're confident that you'll have a great experience with your FORM goggles. If you're not satisifed for any reason, you can return them until January 31, 2023.
Free return shipping is available in the U.S. and Canada.
Free Carbon Neutral Shipping
We offer free shipping to Canada when purchasing a FORM membership. In an effort to reduce our carbon footprint, we offset 100% of our carbon emissions.
See shipping for all countries
2-Year Warranty
The FORM goggles are built to last with the highest quality materials. Defects resulting from material or workmanship will be covered under warranty. For more details, visit our warranty policy.
