GET IN THE FAST LANE.

Free 2-month trial with any goggles purchase, from $9.99/mo.
Cancel anytime.

HeadCoach™

Evaluates your technique, provides instant feedback, and delivers personalized workouts.

SwimStraight™

Get to your destination faster with the first ever in-goggle compass.

Workouts

Choose from 1500+ workouts or create your own with Workout Builder.

TrainingPeaks

Import workouts directly from Training Peaks and see instructions in your goggles.

FORM Premium is the fastest way to improve. Whether you’re training for a full Iron, or just dipping your toe in the water.

Brian Johns

Head of Coaching Science
3x Olympic Swimmer

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Brian Johns

Head of Coaching Science
3x Olympic Swimmer

SwimStraight.™
GET THERE FASTER.

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  • Your In-Goggle Compass

    Stay on course while in open water with the world’s-first in-goggle digital compass.

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    Your In-Goggle Compass

    Stay on course while in open water with the world’s-first in-goggle digital compass.

Same Pace, Better Time

No more zig-zagging in the water means conserving energy and shaving minutes off your time.

HEADCOACH™ YOUR DIGITAL COACH

A great coach identifies what you need to work on and gives feedback on how to improve, and that's exactly how HeadCoach works.
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HEADCOACH™ YOUR DIGITAL COACH

A great coach identifies what you need to work on and gives feedback on how to improve, and that's exactly how HeadCoach works.

Get Assessed

HeadCoach™ gives you a FORM Score measuring your efficiency and evaluates individual skills with a detailed performance breakdown. Learn what type of swimmer you are, your strengths, and what needs improvement.

Detailed Skill Analysis

Each skill has a detailed breakdown of your results and tracks your improvement over time.

Get a Personalized Workout

After each swim, receive three custom workouts designed to meet your specific needs. Benefit from personalized focus areas and leverage Headcoach™ skills for a truly individualized experience.

Coaching

After reviewing your swim results, head over to the education section of the app and learn how to enhance your skills and achieve higher scores.

NAIL YOUR TECHNIQUE WITH HEADCOACH™ SKILLS

Improve faster with real-time coaching.

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  • Head Pitch

    Perfect your head pitch for a more streamlined swim. Get faster in laps, not weeks.

  • Peak Head Roll

    Level up your breathing technique with live feedback on your head position and maintain your form for a more streamlined swim.

  • Set & Interval Pacing

    See your previous times and learn how to pace consistently for a smooth and fast swim.

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Head Pitch

Perfect your head pitch for a more streamlined swim. Get faster in laps, not weeks.

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Peak Head Roll

Level up your breathing technique with live feedback on your head position and maintain your form for a more streamlined swim.

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Set & Interval Pacing

See your previous times and learn how to pace consistently for a smooth and fast swim.

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  • Lose the Soggy
    Workout Sheet

    Automatically sync one of 1500+ workouts to your goggles and see motivating lap-by-lap instructions. Whatever your skill level, reach your goals with workouts designed by Olympic-level coaches.

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    Lose the Soggy
    Workout Sheet

    Automatically sync one of 1500+ workouts to your goggles and see motivating lap-by-lap instructions. Whatever your skill level, reach your goals with workouts designed by Olympic-level coaches.

  • Your Workout.
    Your Way.

    Workout Builder is the most powerful custom swim tool ever created, effortlessly build a workout from scratch, import from TrainingPeaks or edit one of ours. Change subsets, rest time, equipment, drills, and more. Your options are endless.

  • Your Workout.
    Your Way.

    Workout Builder is the most powerful custom swim tool ever created, effortlessly build a workout from scratch, import from TrainingPeaks or edit one of ours. Change subsets, rest time, equipment, drills, and more. Your options are endless.

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  • Hit Your Goals with Plans

    Choose one of our 45+ goal-orientated swim plans. Whether you’re easing back into swimming or training for a full Iron, there’s a plan for you.

  • Full Iron
    Mid Volume

    Over the next 24 weeks you will learn to swim 3.8km in a strong and efficient manner with Race Day mentality front of mind. This plan is specifically designed for seasoned triathletes to boost their pace and sharpen their competitive edge during the swim leg.

  • Half Iron
    Mid Volume

    This 16 week plan will help you swim 1.9km in a strong and efficient manner, cultivating an athlete mindset. Designed for triathletes preparing for their first Half Iron event and looking to gain confidence in their open-water swimming ability.

  • Boost Your
    Pace

    Prepare for the strong continuous swimming required in your next triathlon event. In this 3-week mini plan, we’ll focus on holding your threshold pace while increasing the distance to improve your training and continuous swimming ability.

Hit Your Goals with Plans

Choose one of our 45+ goal-orientated swim plans. Whether you’re easing back into swimming or training for a full Iron, there’s a plan for you.

Full Iron
Mid Volume

Over the next 24 weeks you will learn to swim 3.8km in a strong and efficient manner with Race Day mentality front of mind. This plan is specifically designed for seasoned triathletes to boost their pace and sharpen their competitive edge during the swim leg.

Half Iron
Mid Volume

This 16 week plan will help you swim 1.9km in a strong and efficient manner, cultivating an athlete mindset. Designed for triathletes preparing for their first Half Iron event and looking to gain confidence in their open-water swimming ability.

Boost Your
Pace

Prepare for the strong continuous swimming required in your next triathlon event. In this 3-week mini plan, we’ll focus on holding your threshold pace while increasing the distance to improve your training and continuous swimming ability.

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  • TrainingPeaks
    Workouts

    Make your swims as easy as your run and bike sessions. Sync up your TrainingPeaks workouts and see instructions as you swim.

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    TrainingPeaks
    Workouts

    Make your swims as easy as your run and bike sessions. Sync up your TrainingPeaks workouts and see instructions as you swim.

GET THE MOST FROM YOUR SWIM

First 2-months free for new customers.
Activate your free trial in app.

CORE
Real-Time Metrics
Tracking & Analysis in App
Open Water Mode
Share to Strava
Share to TrainingPeaks
HeadCoach™
Swim Straight™
In-Goggle Workouts
Training Plans
Workout Builder
TrainingPeaks Imports

Payment options after free trial ends.

$119/ Year

Billed Annually - Save 45%

Best Value

$19/ Month

Billed Monthly

Most Flexible
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PEACE OF MIND

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    Free 30-Day Returns

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    Free Carbon Neutral Shipping

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    2-Year Warranty

Details

Risk-Free 30-Day Returns

We’re confident you’ll have a great experience with your FORM goggles. Try them in the water; if you’re not satisfied, return them within 30 days of the ship date for a no-questions-asked refund.

Free return shipping is available in the U.S. and Canada.

Free Carbon Neutral Shipping

We offer free shipping to Canada when purchasing FORM Goggles. In an effort to reduce our carbon footprint, we offset 100% of our carbon emissions.

See shipping for all countries

2-Year Warranty

The FORM goggles are built to last. Defects resulting from materials or workmanship are covered under Warranty. For more details, visit our warranty policy.